‘CWorks Aware’ Campaign Connects the International Dots via TV, the Internet, and Advertising

KUALA LUMPUR, Malaysia--(BUSINESS WIRE)--CWorks Systems Berhad (Mesdaq:CWS 0079), a global provider of maintenance information software, announced that it is launching its first international media campaign called ‘CWorks Aware.’ In this campaign, CWorks will showcase two distinct industries using its facility maintenance software in commercials that will be televised beginning today on BBC World.

BBC World reaches 65 million viewers worldwide per week and is broadcasted in English in more than 200 countries. The ‘CWorks Aware’ initiative is designed to bring CWorks Free Maintenance Software to millions of new users worldwide.

“Every office building, hotel, hospital, manufacturing plant, and even sports stadium depends on proper maintenance to operate efficiently,” stated Abdul Rani, CEO of CWorks Systems. “We want the world to know that operations can be improved through the use of facility management software and this software is available at no cost from our website.”

The first commercial airing will feature Leeds Castle in England, whose facilities managers face the daunting task of maintaining a 14th century castle in the 21st century. After Leeds, a second commercial is scheduled to air which profiles Kauai BackCountry Adventures, an eco-tourist adventure company, using CWorks software to ensure 200 feet high ziplines are safe and to reduce repair costs associated with the upkeep of all-terrain recreational vehicles at KBA.

CWorks’ TV advertising campaign will run on BBC World from November 2007 thru January 2008 in Australia, North America, Asia Pacific, Middle East and Europe. To further drive traffic to the CWorks’ website, these advertisements will also be dispersed via the BBC World TV channels and uploaded to various video sharing sites on the internet such as www.xbb.tv as well as CWorks’ website www.cworks.com.my.

This ‘CWorks Aware’ Campaign is made possible through the efforts of Cuzzy Media Sdn. Bhd, Malaysia, and BlabberMouth PR, USA. Cuzzy Media, a pioneer in total media communications, designed and produced the international campaign and collaborated with BlabberMouth PR, which spearheaded CWorks’ public relations efforts in the US.

CWorks’ products are offered at www.cworks.com.my and CWorks Free can be downloaded at no cost to the user.

Note to editors: To learn more about CWorks Systems Berhad, visit www.cworks.com.my.
 
Contacts:
BlabberMouth PR for CWorks Systems Berhad
Vada Dillawn, 512-241-1945
vada@blabbermouthpr.com